MOD003337 Business Strategy Individual Reflective Report

Assignment Details:

Produce an individual 3,000 word Reflective Business Strategy Report, following your active participation in the BSG:

1. Evaluate the major strategic decisions made during the six-round BSG simulation. Reflect on one round that stood out, why and key lessons learnt. (30 marks)

a. Reflect and report on the general activities and decisions of the 6- year strategic business decision making.
▪ What key decisions were made as an organization - how did they relate to corporate strategic objectives? Give examples.
▪ Why were the decisions taken – what factors were taken into consideration before the decisions were taken? For example, were decisions informed by market forces, competitor performance, internal considerations or as a result of lessons learnt from previous rounds? Give examples.
▪ What was the outcome of the decisions – were the organisation’s strategic objectives helped or hindered by the decisions taken? Evidence of outcomes must be included here – e.g. screenshots of results.

b. Reflect on one year (round) that stood out – What was it about the year (round) that made it stand out from the others? What happened? Why? Any key lessons taken from that year (round)? You must clearly identify and state the year (round) being reflected on and give examples of events being discussed.