MOD003337 Business Strategy Individual Reflective Report

Assignment Details:

Produce an individual 3,000 word Reflective Business Strategy Report, following your active participation in the BSG:

2. Reflect on relevant theoretical frameworks applicable to understanding the internal, external and competitive environments of your business; and discuss how these frameworks helped in shaping decisions made in your BSG.    (30 marks)

Here students should reflect on various theoretical tools discussed in class and present as they apply to analysing each of the three strategic environments of business – i.e. internal, external and competitive
environments. At least one theoretical framework must be presented for each of the environments. An outstanding work will consider a minimum of two in each case and also reflect on their limitations. It is crucial that students clearly demonstrate how the theoretical frameworks were applied in their decision making during the BSG.

2.1. Macro-environment (External Environment) Here students should address the macro environment for their organization using appropriate theoretical frameworks. Diagrams may enhance the presentation quality but application is more important at level 6.

2.2. Meso-environment (Competitive Environment) Here students should address the meso-environment, i.e. the competitive and market environment of their company, using appropriate theoretical frameworks. Diagrams may enhance the presentation quality but application is more important at level 6.

2.3. Micro-environment (Internal Environment)
Here students should address the micro-environment environment of their organization, using appropriate theoretical frameworks. Diagrams may enhance the presentation quality but application is more important at level 6.