MDP Diploma in Hospitality Management Case Study Assessment

Royal Hotel:

Introduction
This case study covers key strategic and operational issues in relationship to an established city centre hotel. The case study is set in a fictional context but the data presented is based on real operations. The case study tests the ability to analyze the strategic and operational issues facing the hotel and the owners and prepare and propose realistic solutions. Royal Hotel

Background:
The Royal Hotel is an independent hotel wholly owned by Jones Co plc. Jones Co plc is an unlisted company that owns a number of office property buildings and three retail complexes. It acquired the hotel as part of a larger property acquisition in 2014 and has been running the hotel as part of the business portfolio since that acquisition. It is becoming concerned that the hotel is not meeting its early promise and is not performing to expectations..........

You have been asked by Jones & Co to:

3. Consider and propose alternative approaches to the management, operation and marketing of the hotel