Assessment Feedback:

 Students who submit their work by the due date will receive their marks and feedback on CloudDeakin on 11/10/2021, before 5.00 PM.

Description / Requirements

ASSESSMENT 1B MARKET ANALYSIS & TARGET MARKET SUMMARY

Assessment 1B is an individual assessment task. Your Market Analysis is based on the data you prepared in Assessment

2. Your Market Analysis will comprise:
   1. Reporting market
   2. Segmenting the
   3. Identifying and evaluating segments for APMC to select as
3. Your Target Market Strategy is based on the Market You are required to propose a business-to-business target market strategy explaining and justifying how APMC will establish and maintain a long-term business presence in the market for the country you selected.

Further information for this assessment task is provided the Target Market Background document and the Assignment 1B rubric. The concepts and processes required to complete Assessment 1B are provided in Classes and Workshops for Week 1 to Week 10, located the Cloud Resources folders.

Reports not meeting a presentation standard required for a Deakin University level-3 and a top-10 Australian company will be penalized or returned ungraded.

Submission Instructions

ASSESSMENT 1B: SUBMISSION REQUIREMENTS

You must submit two files to the Assessment 1B drop box by the due date and time.

1. A Market Analysis & Target Market Strategy report as a Microsoft Word

Name the file: SURNAME COUNTRY MARKET ANALYSIS & TARGET MARKET STRATEGY where

“Surname” is your surname as it appears in your official Deakin enrolment and “Country” is the country you registered in the Cloud for Assessment 1. For example: GAARENSTROOM AUSTRALIA Market Analysis & Target Market Strategy.docx. Do not include any other information in your file name. A 10% penalty of the available marks applies for submission of any document type that is not Microsoft Word.

2. The data file you used to prepare your Market The Excel file will not be assessed. Name the file: SURNAME COUNTRY Market Analysis Data.xlsx

WORD COUNTS

 Word Count Penalty: The following penalties apply to assignment in excess of the 3,500 word limit:

• If your report exceeds the word limit by 10% or less, 5% of the available marks will be
• If your report exceeds the word limit by 11‐20%, 10% of the available marks will be
• If your report exceed the word limit by 21‐30%, 15% of the available marks will be deducted,
• This process will continue for each additional 10% that the word count is
• Work that is submitted more than five days after the due date will not be You will receive 0% for the task.

The Unit Chair may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the due date.

The following are NOT included in the word count:

• The Executive
• The words in the Title
• The words in the Table of
• The words in the page with the List of
• The words in the page with the List of
• Words in tables, figures, diagrams, and
• References

The following ARE included in the word count:

• All other words in the body of the
• Words in headings and sub-headings.
• Words in labels for tables, figures, diagrams, and

You must keep a backup copy of every assignment you submit, until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced, you will need to submit your backup copy. Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism.

When you are required to submit an assignment through your CloudDeakin unit site, you will receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment drop box folder after upload, and check for, and keep, the email receipt for the submission.

Notes

• Penalties for late submission: The following marking penalties will apply if you submit an assessment task after the due date without an approved extension: 5% will be deducted from available marks for each day up to five days, and work that is submitted more than five days after the due date will not be marked. You will receive 0% for the task. 'Day' means working day for paper submissions and calendar day for electronic submissions. The Unit Chair may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the due
• For more information about academic misconduct, special consideration, extensions, and assessment feedback, please refer to the document Your rights and responsibilities as a student in this Unit in the first folder next to the Unit Guide of the Resources area in the CloudDeakin unit
• Building evidence of your experiences, skills and knowledge (Portfolio) - Building a portfolio that evidences your skills, knowledge and experience will provide you with a valuable tool to help you prepare for interviews and to showcase to potential There are a number of tools that you can use to build a portfolio. You are provided with cloud space through OneDrive, or through the Portfolio tool in the Cloud Unit Site, but you can use any storage repository system that you like. Remember that a Portfolio is YOUR tool. You should be able to store your assessment work, reflections, achievements and artefacts in YOUR Portfolio. Once you have completed this assessment piece, add it to your personal Portfolio to use and showcase your learning later, when applying for jobs, or further studies. Curate your work by adding meaningful tags to your artefacts that describe what the artefact represents.