ERCI720 ERCI721 ERCI722 Reflective Report

For ERCI 720

The requirements for the Reflective Report due on 26 November 2021 are as follows:

• You must use your CURRENT COMPANY as the subject matter. Failing which you will FAIL.
• The structure should be as follows:
  • Chapter 1: Brief Overview of The Current Operations and Situation In The Company
  • Chapter 2: Proposed Change (Please be comprehensive and not GENERALISED)
  • Chapter 3: Brief Analysis of Macro Conditions (Porter’s 5 forces)
  • Chapter 4: Brief Analysis of Stakeholders Involved
  • Chapter 5: The Likely Outcome of Proposed Change
• Since it is still an academic paper, you are expected to use at lease 5-10 academic journals as your Research materials. EXAMPLES of acceptable journals are shown BELOW:

Reference:

1. M Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors
2. B Werner Felt, a resource-based view of the firm, Strategic Management Journal, volume 5, p. 171 – 180
3. R Rumelt, Towards a strategic theory of the firm
4. J Fahy, A Smithee, Strategic Marketing and the Resource Based View of the Firm., Academy of Marketing Science Review, volume 10
5. M Porter, Towards a dynamic theory of strategy, Strategic Management Journal, volume 12, p. 95 - 117
6. H Mint Berg, Crafting strategy, Harvard Business Review, volume 65, issue 4, p. 66 - 75
7. J Quinn, Strategic change: logical incrementalism, Sloan Management Review, volume 20, issue 1, p. 7 - 17
8. R Burgelman, Fading memories: a process theory of strategic business exit in dynamic environments

Administrative Science Quarterly, volume 39, issue 1, p. 24 - 46

9. J Bower, Managing the Resource Allocation Process: A Study of Corporate Planning and Investment

Harvard Business School, volume 43, p. 934 - 950

10     Pesqueux, Y. and Damak‐Ayadi, S. (2005), "Stakeholder theory in perspective", Corporate Governance, Vol. 5 No. 2, pp. 5-21.