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Unit Code | BU292 | AQF Level | 7 | |||
Unit weighting | Unit credit points: 3 | Total course credit points: 36 | ||||
Core or elective unit | Core | |||||
Pre-requisite or co-requisite | BU191: Business Reporting + completion of at least three (3) 200-level business units | |||||
Delivery mode | Face to face on site | Full time or part time | ||||
Location | Sheridan College
18/7 Aberdeen St, Piccadilly Square West, Perth WA 6000 |
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Student Workload | 168 hours (12 hours per week over 14 weeks)
Seminars – 36 hours (3 hours per week over 12 teaching weeks) Private Study – 132 hours (9 hours per week over 12 teaching weeks + 12 hours per week over 2 non-teaching weeks) Additional English language support if needed: Minimum 24 hours (3 hours per week over 8 teaching weeks) |
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Prescribed Textbook(s) | Saunders, M., Lewis, P. & Thornhill, A. (2016). Research Methods for Business Students. (7th ed.). Harlow: Pearson Education. | |||||
Other resource requirements | Access to the Learning Management System Canvas canvas.sheridan.edu.au | |||||
Work-integrated learning activity | Not applicable | |||||
Timetabled day and time | Wednesday 1:00 – 3:55 pm | Room | South Wing | |||
Course Coordinator | Prof. Gabriel Ogunmokun | Phone: | 9221-8170 | |||
gogunmokun@sheridan.edu.au | ||||||
Course Coordinator | Prof. Gabriel Ogunmokun | Phone: | 9221-8170 | |||
gogunmokun@sheridan.edu.au | ||||||
Unit Description
This unit is designed to prepare you for the independent business research project you will undertake in the third-year program for the Sheridan College Bachelor of Business. The unit introduces you to a range of potential quantitative and qualitative research approaches, strategies and methods. You will gain insights into the reality of the research experience, including some of the obstacles that can impede successful research. The body of knowledge encountered during this unit will enable you to make an informed choice about the specific approach, strategy and method that best suits your proposed research project, and equip you to justify your choice.
Throughout the Research Methods for Business unit, you will be expected to draw upon the broader knowledge and skills that you have acquired in other units of study in the Bachelor of Business program.
Research Methods for Business Learning Outcomes
Upon successful completion of this unit, you will be able to:
Assessment Schedule
Assessment Type | Value | Due Date | LOs Assessed | GAs Addressed |
Research Design Essay |
40% |
Week 5,
Softcopy by Email Hardcopy in Class on or before Wednesday 1:00pm |
A,B,C |
1,2,3,4,5,6 |
Research Proposal (Written and Oral Presentation) |
60% |
Week 12,
Softcopy by Email Hardcopy in Class on or before Wednesday 1:00pm |
A,C,D,E |
1,2,3,4,5,6 |
Assessment 1: Research Design Essay
Format: Research Design
Length: 2,000 words
Weighting: 40%
According to your textbook page 209, “Research design is the way a research question and objectives are operationalised into a research project. The research design process involves a series of decisions that need to combine into a coherent research project”.
Write an essay on the various areas of business research design that a business researcher should address in designing a research project, including: the purpose of research design, methodological choice between qualitative, quantitative or mixed methods, research strategies, time horizon, ethics of the research design, quality of the research, and your role as the researcher.
Assessment 2: Research Proposal
Format: Research Proposal
Length: 4,500 words
Weighting: 60%
Assume you have been asked by a business organisation in Australia to write a business research proposal for a topic in any areas of business.
Your Research Proposal should cover the following areas:
Your Research Proposal submission should adhere to the following structure:
All pages must be numbered and the document has to be prepared with size 12 font and single space format.
Please review the rubric below before you begin writing. You must submit the Research Proposal to your Lecturer by email and also hand in a hard copy on or before class on Wednesday, Week 12.
Learning Resources
Saunders, M., Lewis, P. & Thornhill, A. (2016). Research Methods for Business Students. (7th ed.).
Harlow: Pearson Education.
Blumberg, B., Cooper, D. R., & Schrinder, P. (2014). Business research methods. (4th ed.). London: McGraw-Hill Education.
Creswell, J. W. (2013). Qualitative inquiry and research design: Choosing among five approaches. (3rd ed.). Thousand Oaks, CA: SAGE Publications Ltd.
Hair, Jr., J. F., Celsi, M., Money, A., Samouel, P., & Page, M. (2016). Essentials of business research methods. (3rd ed.). New York: Taylor & Francis.
Punch, K. (2016). Developing effective research proposals. (3rd ed.) London: SAGE Publications Ltd. Quinlan, C., Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2019). Business research methods. (2nd ed.).
Andover: Cengage Learning.
Weekly Schedule of Topics
BU292 Research Methods for Business
Saunders, M., Lewis, P. & Thornhill, A. (2016). Research Methods for Business Students. (7th ed.).
Harlow: Pearson Education.
WEEK | TOPICS and TIMELINE | PRESCRIBED READINGS | ASSESSMENTS |
1 | Unit introduction; nature of business research | Saunders et al, ch.1-2 | |
2 | Literature review | Saunders et al, ch.3 | |
3 | Research approaches | Saunders et al, ch.4 | |
4 | Research design/Methodology | Saunders et al, ch.5 | |
5 | Access and Ethics | Saunders et al, ch.6 | Research Design Essay |
6 | Sampling | Saunders et al, ch.7 | |
IN-TRIMESTER STUDY WEEK | |||
7 | Collecting secondary data
Collecting primary data I: Observation |
Saunders et al, ch.8-9 | |
8 | Collecting primary data II: Interviews
Collecting primary data III: Questionnaires |
Saunders et al, ch.10- 11 | |
9 | Analysing quantitative data | Saunders et al, ch.12 | |
10 | Analysing qualitative data | Saunders et al, ch.13 | |
11 | Writing and presenting your report | Saunders et al, ch.14 | |
12 | Research Proposal and Oral Presentation | Written Research Proposal.
Oral Presentation |
|
PRE-EXAM STUDY WEEK | |||
13 | Continuation of oral presentations in class |
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