MDA20010 The Media In Australia

Week 10 Discussion Post - Radio Ratings - 150 words.

Go to the Gfk Australian Radio ratings Summary Reports via Google or the link on Canvas. For the most recent survey period, identify the table 'Share movement (%) by session, P10+'. Pick one weekday session [breakfast, morning, afternoon, drive, evening] for one Melbourne radio station. What were its % shares for This Survey Period and the Last Survey Period? Compare the two figures for the corresponding session for the same network's station [or a similar station] in one of the other four metro markets [Sydney, Brisbane, Adelaide, Perth. Is there any significant difference? If so, why might that be the case?