AMB210 Importing And Exporting Assignment 2

AMB210 Assignment 2: Export Planning Report

Assignment Topic:
Start by choosing an Australian firm (preferably small to medium sized company) that may or may not already be exporting. This company must be one that specialises in tangible products (not services) under its own brand name. Imagine that this company is interested in exporting one of its products (or a specific product line) to a new export market - Chile. Your task is to act as this company’s export consultant.

Requirements:-

b. Prepare a critical but brief analysis on the chosen market /product and include the GlobeSmart cultural dimensions and explain in detail the following.