THS3FUT Tourism

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Course Code: THS3FUT

Course Name: Tourism, Hospitality and Event futures

Assessment Task:

Individual Report (2000 words)

Context

Los Angeles will host the 2028 Olympics (LA2028). The International Olympic Committee explained that Los Angeles was awarded the Olympic Games as they had articulated a vision to benefit Los Angeles citizens before and after the games. The announcement of the successful bid in 2017 has allowed LA to have a “decade of preparation” with a predicted economic influx from tourism, broadcast rights, licensing, inward investment, sales and oversees contracts and added post-event revenue. This is likely to “catapult Los Angeles into a higher ranking of dominant world cities with appreciation of commercial real estate and work/live urban neighborhood revitalization” (Derhake, 2017, p.1). The 2028 Los Angeles Organizers indicated their plan is to develop a youth sports programmed in the decade leading up to the Games. In terms of legacy of LA2028, the organizers’ mission is to start an annual Legacy Triathlon event from 2019 onwards as a means to build the Games legacy before, rather than after, the event by starting at the grassroots level, and over time build the event into a multi-day festival (Etchells, 2018). On hearing the announcement, the Los Angeles mayor Eric Garcetti said, “LA2028 will kick-start our drive to make LA the healthiest city in America, by making youth sports more affordable and accessible than ever before.” (People’s Daily Online, 2017).

Task

Imagine that you are the manager of a small to medium sized tourism, hospitality or events related business based in Los Angeles who wants to capitalize on the business opportunities related to the 2028 Olympics.

In the form of a report, you are required to complete the following steps:

Summarize your current business:

o What is your mission and vision? What is the value proposition of the business? How many staff are currently employed?

Based on the relevant trends that exist for your business in either tourism, hospitality or events, identify the related business opportunities which may exist to develop your business in the years leading up to and after LA2028;
Suggest the way that LA2028 has the potential to impact your business in the following areas:

o Value proposition o Staffing

o Operations

o The guest experience

o Financial management

Create two (2) possible scenarios about how your business could respond to the LA2028 Olympics opportunity.
Finalize your report by selecting the scenario that you have chosen to support. La Trobe University 14 • Explain the reason why you have made that decision. • Throughout your report, support your discussion with relevant underlying bodies of knowledge, which have help support your answer.

Further information on the report

Note: to do nothing is no longer an option in today’s business world. As Leon Megginson, a Professor of Business Management paraphrased Charles Darwin when he said, “It is not the strongest of the species that survives, nor the most intelligent, but the one most adaptable to change”.

Prepare your Report as a written document no more than 2,000 words (give or take 5% of the word count). Carefully read the marking guide before starting. The report must be typed using 12-point Times New Roman font and 1.5 spacing only.

Use a Report format for this Report i.e., Cover Page, Executive Summary, Table of Contents, Introduction, Main body of report, Conclusion, References, and any Appendices. The following are not included in the Word Count: Cover Page, Executive Summary, Table of Contents, References and any Appendices.

Make sure you cite and correctly reference your sources, using Harvard-style referencing. Your Report should refer to at least 10 relevant and credible academic publications, as well as other non-academic sources as required. Also, note that your references do not contribute towards your total word count.

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THS3FUT Tourism, Hospitality and Event futures

Tourism and hospitality industry is rapidly increasing across the globe and contributes high to GDP growth. The major shift in buying and decision making power is changing the tourism, hospitality and event industry trends. The course THS3FUT Tourism, Hospitality and Event futures is cutting edge and challenging that gives a way to anticipate the future of the hospitality, tourism and events sector. The range of factors application and understanding allows predicting its influence on the industry future. These factors are political, technological, economic and demographic changes that merely effect the participation, trends and nature in tourism, hospitality and events. It is essential to recognize these in order to ensure long-term sustainability of tourism in various destinations and countries. The subject allows developing understanding and analyzing current concepts, reflects on frequently changing services and products, and ideas that are plausible for future trends in hospitality, tourism and event industry.

The assessment comprises of real-life case study or report writing that calls for extensive research and critical thinking. To compose each assignment accurately, it is necessary to follow the specified instructions and academic guidelines.

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