C11IB International Business Context Coursework Assessment

Assessment Details:

Business of up to 2500 words (excluding references); there is a nominal 10 per cent allowance. The coursework should be submitted on line (via turnitin) (no physical copy required) by midnight on the 12th November 2021. Marks will be released by 3rd November 2021.

Acting as a consultant for a leading multi-national consumer goods company, you are requested to prepare a briefing report on the conditions for business in ONE of the following states: 

1) Georgia

2) Denmark

3) Canada

4) Rwanda

5) Bangladesh

6) Peru

The report should use appropriate strategic frameworks (these should inform structure and as such do not need to be described) to offer a perspective (as opposed to a retrospective) analysis on the risks and opportunities from operating in your chosen market. This should cover (though not exclusively) political, economic, operational and social issues. The information regarding these issues will be gained from publicly available material (see below). The essay is focused on practice thus theory will at best inform rather than be focus of work.

In assessing the report, the main criteria used will be:

1. Coherence of argument
2. Critical interpretation of material utilised
3. The rigour of the research
4. Depth and breadth of material used to underpin validity of conclusions
5. Utilisation and evaluation of data to offer insights
6. Clear and consistent conclusions

The assignment should be presented in the format of a business report.