MMS712 Sport Marketing - ASSIGNMENT 2: Marketing Analysis

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TASK: Address the three key steps in your analysis:

2. Analyse market factors to identify possible consumer segments that would consume the respective goods/services. In reviewing the goods/services in point #1, and considering the various segmentation factors (e.g., demographic, geographic, psychographic, etc.), identify:
a) the general consumer market,
b) three possible consumer segments,
c) the one key target market (among the alternatives) for each of the three goods/services you’ve identified from your market.

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