Assessment Task 1 – Individual Authentic Learning Case-Study

Assessment task:

Discuss the worldwide motor vehicle industry, inclusive of a background to the study, an external environmental analysis inclusive of a Five Forces and political, economic, social and technological analysis. A final element of the discussion should explain why motor vehicle manufacturers import rather than manufacture in Australia.

Purpose:

The purpose of Assessment Task 1 is to undertake a strategic analysis that involves three sections:
1) Background to the study including a brief history of the world automotive industry;
2) A Five Forces model explaining the new car motor vehicle import industry as this applies to Australia OR a Five Forces model explaining the worldwide new car motor vehicle industry;
3) Explain why car manufacturers prefer to import rather than manufacture in Australia.

All three sections of this assessment task must have references to the strategic management academic literature from peer reviewed journals.
There must be at least three references to the Subject core text in whole submission.