Instructions to Learners:

• This summative assessment can be completed in class or at any other convenient
• Students are required to complete this task using digital tools and ensure to submit in an acceptable format, g. .docx, .pdf, .pptx, or as advised by your assessor.
• Please use the following formatting guidelines to complete this assessment task:
  • Font Size: 12; Line Spacing: Double; Font Style: Times New Roman
• Assessment activities can be completed either in real workplace environment or in a simulated environment such as your In both cases, appropriate evidence of the assessment activities must be provided.

Instruction to Assessors:

• You must assess student’s assessment according to the provided Marking
• You must complete and record any evidence related to assessment activities including role-plays and presentations using appropriate forms which must be attached with student assessment
• You must provide students with detailed feedback within 10 working days from

This assessment task requires the review of the following business plan:

Relevant owner experience:10 + 15 years’ experience

[Briefly outline your experience and/or years in the industry and any major achievements/awards.]

Products/services: Freshly cooked Burgers. Delivery available in CBD, Docklands and Southbank where customers are too busy to leave their desks or working late.

The Market

Target market: The use of top quality ingredients, all prepared and cooked freshly to order, delivered to workers in CBD, Docklands and Southbank. They are able to order online and it is hassle free. They do not need to wait around at another take away outlet, or even leave their desks.

Marketing strategy: On-going talks to major businesses in CBD, Docklands and Southbank and have a link from their intranets, flyers will be given out at the major train stations during morning rush hour and the peak lunch times in CBD, they will have a write up in Metro newspaper (distributed free to commuters). We plan to have up to 2 branded delivery bikes. The USP is that they deliver, so when customers are too busy to leave their desks they simply order online or over the phone and then its delivered – it’s that simple. With constant deliveries to Rialto Towers, 121 Collins, Melbourne Central, Burke Place, ANZ Tower.

The Future

Vision statement: To not only be in Melbourne, long term to have a Rooster Burger in every major city in Australia.

To look at extending their Menu to include other items for sale – coffee and luxury burgers.

Goals/objectives: For the first year they need to break even, their costs include one small retail outlet with seating outside for up to 5 people. Their opening hours are long 11am – 9pm, they will monitor this and see when the busy times are (they think lunch time from

11.30 – 2pm and from 5 – 9pm).

The Finances

The partners will be contributing $20,000 of their own money upfront – they will borrow

$80,000, the two partners will not take a salary from the business for the first year. The

$100,000 will be used to pay the first 3 months of rent, shop fit out and kitchen equipment, cover staff salaries for the first 3 months and ingredients for the first 2 months.

Business details Restaurant Concept Products/services:

Freshly cooked Burgers with delivery in CBD, where customers are too busy to leave their

desks or working late. They expect demand to be high both with delivery and the retail store.

Registration details

Business name: Rooster Burgers Trading name(s): Rooster Burgers Date registered: 1^st August 2016 Location(s) registered: Melbourne Business structure: Partnership

ABN: [Registered Australian Business Number.]

ACN: [Registered Australian Company Number, if applicable.]

GST: [Are you registered for Goods and Services Tax? Date registered?] Domain names: RoosterBurgers.com.au, RoosterBurgers.com

Licences & permits: [List all the licences or permits you have registered]

Business premises

Business location: They do not occupy a large retail space, working from a small outlet based in Melbourne with seating outside for 5, with easy access to CBD, Docklands and Southbank

Buy/lease: They are leasing the premises and have signed a contract for 2 years, with no rent increase for first 2 years and there after the rent will not increase by more than 2% for the first 5 years.

Since the inception of the business, the business is currently breaking even. You are required to:

• Identify any weaknesses in the business plan - provide an analysis of the strengths and weaknesses of a business plan.
• Outline how you will monitor and respond to business performance including evaluation of performance against key results indicators including profit and loss, community awareness or branding, environmental impact, governance, quality, sales, triple bottom line and the workforce
• Consult, communicate with and report to key stakeholders including business partners, financiers, customers, staff and technical advisers – Draft correspondence to each.
• Outline an approach to managing

Provide your response as a full report and attach a copy of the reviewed and re-worked business plan.

After you have completed this activity you will have to hand it in with signed cover sheet at front to confirm it is your own assignment/ work.