BSBMKG437 Create And Optimise Digital Media

Question 1: What is meant by digital media?

Question 2: List some benefits and opportunities of digital media.

Question 4: What is paid media?

Question 6: List five engagement suggestions to help you give value to your target market and, as an outcome, strengthen your brand.

Question 8: What is meant by social media marketing?

Question 10: List some tips for rapid response marketing.

Question 12: List some ways to create customer engagement in your organisation.

Question 14: What are the main things to consider when selecting a digital toll for data collection?

Question 16: What is meant by digital optimization??

Class Activities:

Activity 1:

In this activity you are required to discuss three types of digital media and its benefits and opportunities, likewise, elaborate the different digital tools and technologies accessible to customers.

In this activity you are required to explain and elaborate different strategies for developing a real-time rapid response and what are the benefits and advantages of having a rapid response in marketing?

In this activity you are required to discuss and explain different strategies to build digital customer engagement.

Activities 1-3

Answer may vary but student must address the questions according to the following resources:

• Learner Guide
• PowerPoint presentation
• Self-study Guide
• Live Training sessions and discussions with trainers/assessors