BSBSMB403 Assignment

Multiple choice - Please circle only one correct answer.

1. What is the definition of a product?
2. a) An item that is manufactured for sale
3. b) Something that can be bought
4. c) An item that can be used more than once
5. d) Anything that can be sold to another

2. What is the definition of a service?
3. a) The action of helping or doing work for someone
4. b) When money is exchanged
5. c) Helping other complete a task
6. d) Doing work for someone else

3. A competitor analysis is defined as?
4. a) Identifying your competitors and evaluating their strategies relative to those of your own product or service
5. b) Is a written document that describes in detail how a business, usually a new one, is going to achieve its goal.
6. c) Evaluating the product or service to be offered for management purposes.
7. d) Comparing your past businesses and their achievements and failures.

4. Industry expectations are?
5. a) A combination of responsibilities and legislation to abide by.
6. b) Thoughts and beliefs of individuals
7. c) The purpose of the industry
8. d) Customer needs and current trends

Short answer

1. Explain how you would determine the target audience for your business.
2. Chose one ethical marketing concern and explain what action you would take to consider this during your marketing plan.

Multiple choice - Please circle only one correct answer.

1. What is the most effective method to analysis financial costs?
2. a) A comparison chart using a spreadsheet or relevant data
3. b) Compare information and product lists
4. c) Ask someone else who has done a similar role
5. d) Making notes and research online

2. What is considered good customer service?
3. a) Meeting the client’s needs is a respectful manner
4. b) Providing the service quickly
5. c) Talking to them in person
6. d) Doing what the customer asks always

Short answer

1. Chose one Digital marketing method and explain how it can be useful to promote brand awareness.
2. Provide 3 examples of open-ended questions to use conversations to determine marketing mix.
3. Explain in your opinion what Business aspects are effective to maximize profit for a business.

1. How would you monitor marketing activities? Explain why you have chosen this method.
2. What is a performance gap? Give an example and explain what corrective action would you take.

3. What is the benefit of holding face-to-face meetings regularly with all parties involved in a business?

4. What are 3 ways we can promote a positive workplace atmosphere?

5. How would you determine whether your marketing is effective? Give 2 examples and how they can be used?
6. How often should a business evaluate its product or service to remain competitive in the industry? Explain your answer and include any innovative ways to vary up their marketing strategy.

Project Instructions

You are required to using the case study below design and document a marketing implementation plan. You will need to provide the following documentation designed as a portfolio that can be presented to the class/teacher upon submission.

• Summary of business and marketing objectives to be met.
• Required personal including their roles and responsibilities
• Marketing expectations, budget requirements.
• An implementation plan that will also include a timeframe and methods of monitoring implementation and success. (min 1000 words)

Note: Methods of marketing, alternate strategies, equipment and technologies to be used should also be included as part of the implementation plan.

Case Study

You have been selected to oversee marketing for an up and coming fitness business (FitHQ) that will be focusing on boot camps in the Sydney CBD area. You aim is to promote the business and insure its success through a successful marketing campaign.

The selected location will be Hyde Park and the 45min services will run daily both in the morning and evening periods.

The classes can accommodate a maximum of 20 members per class and price per session for the individual will be $10.

You can create the following information to tailor the case study to your needs.

• Times of the sessions
• Payment methods and packages
• Recommended target audience
• Style of sessions and equipment used
• Methods of marketing