COIT20253 Business Intelligence Using Big Data - Assignment Help

Assessment Task: 2

This is an individual assessment.         

In this assessment, you will be presenting your big data strategy document by choosing an application of Big Data in one of the following industries: Healthcare, Insurance, Retailing, Marketing, Finance, Human resources, Manufacturing, Telecommunications, or Travel. You can choose the same industry as your Assessment-1. You will develop a strategy document for the business application of your choice using the dataset that you identified in Assessment-1 and deliver a presentation based on this strategy document.

In the first step, you will come up with a targeted business strategy. You will then break down the business strategy into associate key business initiatives, followed by outcomes and critical success factors to support those business initiatives. Afterwards you will identify the specific tasks that need to be executed to support the targeted business initiatives. Next, you will identify the data sources required to support your business initiatives in addition to the datasets that you have chosen in Assessment-1.

Once you have completed the strategy document, you will turn the strategies into actions by identifying the Big Data analytics, business intelligence requirements. You will also specify how the data will be used to gain actionable insights that would help your business initiatives.

The process of creating the strategy document, and turning those strategies into actions and the outcomes of the process should be clearly illustrated in your presentation.

The presentation will start from week 10 and continue till week 12. The mode and time of presentation for DISTANCE students will be determined by the Unit Coordinator.

Assessment Submission:

You must upload the presentation file to Moodle by the above due date. 

Assessment Criteria:

You will be assessed based on your ability to develop Big Data strategies for data-centric organisations to meet client requirements, and to apply Big Data architecture, tools, and technologies for decision making and problem-solving.   

The marking criteria for this assessment are as follows.

Demonstrated Understanding of Strategy Document - 6 marks

Turning Strategies into Actions - 6 marks

Clarity, Consistency and Structure of Presentation - 3 marks

Use of Quality References - 3 marks

Visual Aids - 3 marks

Time Management - 2 marks

Quality Response to Questions - 2 marks