HOTL2006 Tourism and Hospitality Sales and Promotion - New Product Development Marketing Plan

Task:

1. Create a new product for a hotel or hospitality organisation. You will need to give this careful consideration and identify the problem your product is solving.
2. In order to justify your new product or service ie the problem that you are solving, you will need to conduct market and industry research.
3. You will then write a marketing plan for this new product.

Please note:
A minimum of 3 academic references and 2 industry references are required. It is recommended that you follow the template provided. Some sections may not be applicable to your new product. If in doubt, please ask your lecturer.

• Formal academic writing style is required. Do not use 1 st (I, me) or 2 nd person (we, us, you).
• Correct intext referencing and reference list is essential. There is a guide to a easy to use, online Harvard referencing guide under Assessment Tasks and Submission.