Project 3 Brief and Rubric

Task: Integrate relevant learning from the design and innovation disciplines to an enterprise problem of the student’s own choosing Minimum requirement: 2000-4000 words (or equivalent) and 8-10 references

What will be considered in assessment:

• What does the brief require you to do? How relevant or appropriate was your chosen problem?
• How good was your approach? How well did you balance simplicity and elaboration?
• How did your approach integrate learning from the design, innovation or other appropriate disciplines? Is this reflected in the outcome?
• Why and how did you choose the methods you selected? Is there a clearly evidenced rationale or hypothesis?
• How did you deal with any gaps or inherent weaknesses in the tools you chose to use?
• Was the outcome persuasive, convincing, integrated and clear?

You can take the approach of a design critique, management report, case study, competitive analysis/review, or any other approach of your choosing; you can also choose the format of your submission e.g. written document, presentation, video essay etc.