HOTL2006 Assessment 1: Discussion paper

Due:                      4pm, Friday 13 August, 2021

Length:                 900 words

Weighting:         20%

Rationale:           To examine and apply the communications and promotion mix for a hotel.

Task:                     Explain the concept of integrated marketing communications. Select a 5 star hotel and provide examples of how each of the five promotional tools can be applied.

Please Note:

• You must use academic writing for your paper. Do not use 1^st or 2^nd person that is, no I, we, us.
• You must use marketing concepts and theories from academic journal or text to support your discussion and reference these intext.
• Your List of References must have a minimum of 3 academic references.
• Please refer to Chapter 13 in Kotler, PT, Bowen, JT, Makens, JC & Baloglu, S 2016, Marketing for Hospitality and Tourism, 7th edn (Global Edition), Pearson Education limited, Harlow, UK. ISBN: ISBN10 1292156155 ISBN13 9781292156156.
• Get someone to proofread your work.