Leadership Development Plan - Assignment Help

INTRODUCTION

Tufekci, (2018) has elaborated in his article that with the ever-enhancing online media and its influence, websites such as YouTube and search engine platforms like Google having an active user base consisting in billions are managed by industry’s most valuable and talented leaders. Susan Wojcicki is amongst the fortunate ones to be able to be a part of these two big platforms and initiate winning strategies for its success. She has been a part of YouTube since 2014, where she had joined as a CEO and prior to this she had the title of being the first marketing manager of Google. Being a part of the digital American technology, Wojcicki has a current net worth of USD 500 million.

According to Ha, (2018) not only has Susan Wojcicki changed the online paradigm of advertising and analyzing businesses she has led YouTube towards a more profitable and beneficial shift that has not only helped in generating all sorts of information to users but has created influencers and video creators who are using the platform for their start-ups and businesses. It currently is being viewed by two billion people around the globe, having 400,000 hours of uploaded footage in a month. Susan Wojcicki was hired as a CEO back in 2014 and since then has introduced various methods to enhance the online platform for video sharing by a large margin.

She had not only introduced new strategies but also led many of her subordinates and helped them shape the platform to its utmost best together. Her leadership styles are diverse and are a combination of many practices, which makes her unique in terms of being a transformational and innovative leader. With the involvement of these practices she had later on taken a democratic style of leadership, given YouTube’s success and fast paced adaptation to today’s digitized world. The aforementioned will be intrinsically and elaborately be analyzed, so as to identify Silicon Valley’s most valued Susan Wojcicki’s and her creative ways of leadership (Ha, 2018). 

OBSERVATION

Susan Wojcicki’s success can be determined keeping in consideration YouTube’s evolvement over the years, the practices being introduced in her work environment amongst her subordinates and her outlook on how the media has approached her about controversies regarding YouTube and influencers along with what policies and strategies she had introduced in order to cope with criticisms and to make YouTube’s platform more proficient and suitable to the audience (Trapp, 2017).

What makes Susan Wojcicki a good leader?

Having done her Master’s in economics and then business Administration, Susan Wojcicki already had the knowledge on how she needs to lead in her field of work. Combined with her ability to lead and involving innovative ideas of her own, she was able to achieve what she has today. What makes her a good leader is her ability to keep on adapting in this fast paced world and leading by example. She is known to bring creativity in the workplace and is one of the reasons behind Google’s unique way of how it has set up its offices for people, there’s always room for ideas no matter how far-fetched they might be (Wadhwa, 2018). Garden, (2018) described that Susan was amongst the ones to introduce Google Analytics, AdSense, and DoubleClick that also are offering online certifications to this day. Her innovations and constant adaptation to change has allowed her to lead through creative solutions and make a name for herself.