MGT 201 Strategic Management Assessment 1 – Case study 1

Case study: Apple Inc., in textbook Page 7

Read the case study on Apple Inc., in textbook Page 7, and other relevant resources, write an essay answering the following questions:
1. Briefly outline what the company does, then develop a strategic vision, and a company mission statement for Apple Inc. (Note: You are required to develop such strategic vision and mission on your own).
2. Using Figure 1.3 The Business Model and the Value-Price-Cost Framework in the textbookPage 11, illustrate Apple’s customer value proposition.
3. A winning strategy must pass three tests: (1) the fit test, (2) the competitive advantage test, and (3) the performance test. Please assess how well Apple’s strategy passes the three tests of a wining strategy.