MKT10008 Marketing Principles - Assessment Task 1B

Marketing Report (30%) – Assessment Task Overview

1. You will undertake research and choose an Industry/Company and Product that can be found in Swinburne’s Library Industry database (IBISWorld/MarketLine Advantage/Euromonitor).
2. Analyze this company as well as the competitive environment for the company and brand.
3. Construct a comprehensive environment analysis (micro and macro).
4. Evaluate its marketing strategy e.g. SWOT Analysis/Target Market and Segmentation.