MKT1MDP Fundamentals of Marketing Assignment 1

THE ASSIGNMENT:

As a marketing consultant, your task is to analyze the industry’s macro-environment and critique the segments that exist. Following, you will recommend (with justification) one or more segments that would be attractive for industry players to focus on in the future, to remain successful.  An IBIS World report is available that will help you gather relevant research into this industry, which can be found below:

• Go to the La Trobe Library website, select databases, ‘I’ for IBIS, and select IBIS World. Search and download the following IBIS industry report. 

H4512 Fast Food and Takeaway Food Services in Australia (2021).pdf