MKT1MDP Fundamentals of Marketing Assignment 2

Assignment Details:

As everyone in your group has completed your individual assignment, you can use the feedback received from your tutor to improve and now add to that assignment. Assignment 2, the Marketing Strategy Report, is where your group will choose one Fast Food or Takeaway company and try to improve their business. It is up to you to choose a ‘real life’ company, e.g. McDonalds, Subway, Sushi Train. There is no need to contact this company. All the information gathered on them can be collected from their website and industry articles. Once you have written your report, you will present your marketing strategy in-class.