MKT3SEM Social Marketing - Assessment Task 2: Social Marketing Plan

Assessment Task 2: Social Marketing Plan (40%)

Caution: Please do not forget to use COVER PAGE when uploading assignment that must show your ID and university email address. Failure of this will attract penalty.
Overall Aim: Understand social and behavioral issues in regards to cyberbullying. Critically analyze a sub-topic within cyberbullying (e.g. cyberbullying within primary school). Then develop practical application of models, techniques and approaches in a SOCIAL marketing plan.

TOPIC Cyberbullying
Definitions:

Cyberbullying is the use of technology to bully a person or group with the intent to hurt them socially, psychologically or even physically. Office of the e-safety Commissioner Australian Government https://www.esafety.gov.au/esafety-information/esafety- issues/cyberbullying A cyberbully is someone who uses technology to harass, embarrass, intimidate, or stalk someone else. Michigan Government Parent Guide toCyberbullies. http://www.michigan.gov/documents/cybersecurity/Parent_Guide_to_Cyberbullies2010_293897_7.pdf
Some Facts on Cyberbullying https://cyberbullying.org/facts
The above links are there to get you started on your assignment.
The student needs to do the following:
- Choose 5 cyberbullying articles (can be peer-review, Government sources, media sources etc.) that relates to onesub-topic within cyberbullying (i.e. within primary schools, high schools etc.) The choice is yours
- Provide a summary of these articles
- Then write a social marketing plan to begin to change the behaviour of cyberbullying
Your goal is to develop and provide recommendations on how a social marketing approach should be developed and managed to address your specific identified social issue or problem (cyberbullying) in Australia.