Online Help on MKT4165 Coursework 1
Marking Scheme – Total 40 Marks
Question Identification – 10 Marks – To be Done in-class Week 6 (October 30, 2023)
- Looking at important variables for analysis
- Questions exploring the combination of variables
- Questions exploring the relationship between variables
- Focus on different dependent variables in the dataset
Quick Visualization – 5 Marks – To be Done in-class Week 6 (October 30, 2023)
- In-class quick visualization
- Knowledge of different visualization options
- Ability to identify the correct visualization for the variable
- Logic of organization
Final Dashboard – 15 Marks – Submission in Week 7 (6th November, 2023, 5pm Dubai time)
- Organization of output based on different dependent variables
- Neat and clear visuals
- Ability to use different types of graphs
- Identifying the correct graph for the variable combinations
- Interaction elements
- Visual Appealing
- Objective Data selection
- Convince the audience.
Insights Summary – 10 Marks – Submission mission in Week 7 start (6th November, 2023, 5pm Dubai time)
- Summary of insights generated from the dashboard
- Cover the answers to the questions identified
- Recommendations
