MKT501 Assignment 2 Marketing Plan – part 1

Based on assignment 1, you now have developed a good understanding of your client’s business and products, the industry sector it is operating in, as well as the consumer profiles. Please make sure that you reviewed all feedback given to you, as this will enable you to improve for the following assignments. If you have any questions or would like to discuss assignment 1 feedback, please contact your lecturer.
For assignment 2, you will now undertake an international market analysis for your chosen Asia Pacific market (see possible markets list in the Assessment area on Learnline). You must research and discuss the market attractiveness and challenges with regards to your client and the industry sector the business is operating in. Within the chosen market, a range of direct and indirect competitors may already exist and an analysis of the most relevant competitors will provide further insights. Finally, you need to evaluate and discuss your client’s market readiness and make a justified recommendation on how to best enter the chosen market.

Particulars:

• Conduct a PESTLE analysis of the chosen international market in Asia Pacific
• Develop a competitor analysis (including positioning map) within the new international market
• Critically discuss the market readiness of your client (including SWOT analysis) as well as the recommended entry mode
• You have to advise no later than by the end of week 5 which international market you chose for your assignments 2 and 3.