MMS712 Sport Marketing - Assignment Task 1

-  Summative assessment task 1

Summative Assessment Task 1 (Individual)
Brief description of assessment task Case Study investigating sport marketing principals

Please refer to the Unit site for a detailed description of the Assessments.

Detail of student output 4000 words
Grading and weighting

(% total mark for unit)

50%
This task assesses your achievement of these Unit Learning Outcome(s) ULO1 - Explain the principles and practices of marketing management and research as they apply to the unique characteristics of sport and sport management.

ULO2 - Contextualise, identify, and analyse market factors to create strategic sport marketing solutions.

This task assesses your achievement of these Graduate Learning Outcome(s) GLO1 and GLO5: In developing case studies, students will need to undertake extensive research, clearly convey domain knowledge, and present case relevant information for the purpose of case specification.
How and when you will receive feedback on your work Feedback will be provided via the Unit site submission folder within three weeks of submission. Feedback will consist of a rubric score as well as individualized feedback for each submission.
When and how to submit your work Submission via the Unit site Dropbox

Due Week 6, 8pm AEST Friday 26th August 2022.

Please refer to the Unit site for a detailed description of the Assessments.

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