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MKT2CBE Consumer Behaviour - Workshop 06: Advertisement Questions

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Q4. Are there any Cultural aspects prevailing within this Advertisement? What dimensions of Cultural Values are applicable? Give Examples (cannot be used for ALL examples)

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  1. Q2. What brand personality aspects are evident within the advertisement?
  2. Q11: What are ‘interpersonal skills’? Give four (4) examples.
  3. Q6: Give Two (2) examples of a regulation that applies to the fashion industry.
  4. Q3. Incorporate the concept of “Self-Concept”. How is this applicable to you as a consumer? How is this relevant to the product positioning of the advertisement? (this can also be applied under LIMITATIONS)
  5. Q1. What Traits are applicable to you? How does this advertisement “trigger” particular traits and influences you as a consumer?
  6. Q21: Give three (3) examples of a fashion industry terminology that you use regularly.

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