Quantitative Method: Individual Assignment (Part 1)

For this assessment task, students need to work on a research problem (you identify for a company/brand/product). Students need to choose a research topic that can be solved by quantitative methods.

In this report, students need to:

• Provide some background on the company/brand/product (2%)
• Explain the research (3%)
• State the research problem: the information needed to help management solve the problem / make the (5%)
• State the research objective(s) 5%)

Weighting: 15%

Word count: Max. 400 words (excluding cover page, references, and appendices)

Submission date: 16th of June 2020, 23:59 o’clock

Submission type: Turnitin

Format / Layout of Assessment:

• Title Page
• Introduction
• Body
• Reference List
• Appendices (if applicable)

v  Students should follow the APA referencing style to construct the Reference List and in-report citations.