BUS3DIG Digital Business - Formative and reflective task 2

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Question 4 (2 marks) - Answer in 100 words

This question relates to the session of week 5. The graph 1 reported below shows some metrics from Google Analytics to analyse acquisition of users, their behaviour and E-Commerce conversion rate for an e-commerce website. Compare the efficiency of the following channels generating visits on the website: paid search and referral. (You must compare the efficiency in terms of acquisition of users and conversion rate)

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United States+1
Afghanistan+93
Albania+355
Algeria+213
American Samoa+1684
Andorra+376
Angola+244
Anguilla+1264
Antigua and Barbuda+1268
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Syria+963
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Thailand+66
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Vietnam+84
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Western Sahara+212
Yemen+967
Zambia+260
Zimbabwe+263
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