Sam Stuchbury – Motion Sickness Expert Answer

Introduction:

Success is a level that everyone wants to reach upon, however only few with specific skills, abilities and knowledge are able to achieve the level of success. It is the particular mindset and mode of perceiving issues and opportunities which influence the actions and attitude of the individuals aiding them to achieve success. Though entrepreneurs make planning and develop strategies to be successful but the success is only achieved by those who are competent to identify the flaws and demands around them and modify their services or products in accordance with the consumers demand.

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Sam Stuchbury, is among the few youngest entrepreneurs in New Zealand who owing to his exclusive mode of thinking, and actions achieved success in a very short span. Stuchbury believing on his own skills, identified loopholes in the modern-day advertising fields based on his own ideas developed a service which aligned with the demands of the various brands, leading Stuchbury to a prominent position among the successful entrepreneurs of New Zealand.

Sam Stuchbury:

Stuchbury’s journey from a common university student at the age of 22 attaining the status of a successful entrepreneur just after five years at the age of 27 is quite short and speedy. Most individuals have an uncontrollable passion in business that led them to be very aggressive in terms of creating new ventures (Gil & Potoczek, 2020). According to Greene (2017) many entrepreneurs center a business on an interest or hobby, as such, Stuchbury’s passion for drawing, creativity, vision and enthusiasm can rightly be claimed as the major factors leading him to success in a short span without any formal training or a professional background.

Drawing had always been a passion for Stuchbury, as during his childhood he used to make drawings of different things around him, in high school he took visual arts subjects, later continuing with his passion completed graduation from Otago University in communication design and marketing.

Entrepreneurs efficiently identify and make use of the opportunities:

The entrepreneurs are considered to have an exceptional capacity to identify and use new opportunities (Rusu et al, p. 3574, 2012). Stuchbury, during his last university year living in a Dunedin’s small student flat noticed traditional style of advertising and brands acquiring services of only few routine advertising and marketing companies. He envisioned gap in the advertising fields for new ideas and the significance of social media, and as Hougaz (2015, p. 41) pointed out that entrepreneurs have confidence in their own abilities to commence and conclude actions through their own doing, Stuchbury in urge of doing something of his own established a creative agency “Motion Sickness”, from his small living room offering creative ideas and contents for the brands and advertising companies.

Creativity and Innovation is a key to success:

As stated by kachru (2011) that successful entrepreneurship is based on three very important elements, creativity, invention and innovation. Stuchbury’s ideas and contents influenced by his creativity and passion for drawing, became a trendsetter in the advertising and marketing segments, the same appealed to many recognized brands compelling them to switch to the new advertising and marketing contents from the traditional ones. Though ‘motion Sickness’ was founded in support of two associates of Stuchbury, Alex Mcmanus and Hilary Ngan Kee, but the contents being offered by the company are based on the sole creativity of Stuchbury. Later in 2015, Stuchbury co-founded ‘The Social Club’, now a leading influencer marketing agency in New Zealand.

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Stuchbury’s characteristics portraying entrepreneurship traits;

People naturally deal with different situations and interact with their environment in different ways (Ali, 2019). It is their personal characteristics which influence their actions and mode of perceptions. Similarly, behavior, attitude, and working style of entrepreneurs leading them to success is influenced by their individual personality characteristics. Thus, successful entrepreneurs stand out among the crowd due to their unique entrepreneurial traits.

Stuchbury’s working attitude, mindset, mode of perceiving the opportunities and flaws, portrays specific entrepreneurial traits, like passion, self-confident, vision, and Persistence.

Passion: Passion represents a tendency towards an object that is pleasurable, and even that one loves or desires (Vallerand, 2015). Stuchbury since his childhood had been fond of drawing, opting for visual arts in high school and selecting ‘communication design’ as majors in university, confirms his love and inclination towards arts. Developing artworks, designing images, making changes in the original pictures and using different images for developing convincing contents are all routine and important segments of advertising and marketing fields. Stuchbury noticing routine contents being used by the advertising agencies while most of the contents were least productive, based on his own ideas and influenced by his passion for arts, developed a new style of contents in support of the advance technology which proved to be quite appealing for the audience giving advertising agencies a new concept to market their brands.

According to Cardon & Murnieks (2020, p.43) passion helps individuals to preserve and move forward despite challenges. Though Stuchbury had no past experience or training but his passion enabled him to develop unique ideas and implementing the same ideas for designing a changed version of contents leaded him to success.

Self-Confident: – It is also a major characteristic of entrepreneurs that support them in achieving a leading position among their competitors. It makes them believe that they can overcome all difficulties they meet through their self-confidence (Helmchen, 2012). Self-confidence is the believe in one’s own abilities and skills, it was Stuchbury’s self-confidence that he never wanted to work for anyone after his graduation, and founded his own creative agency after graduating from the university.

As stated by Kuatko (p, 31, 2017) that Entrepreneurs are not intimidated by difficult situations, their self-confidence seem to translate into a view that the impossible just takes a little longer. Stuchbury being aware of the competitive advertising field, having no past experience even no financial support but believing on his skills and creativity entered the market and in a quite short period got successful in associating his company in the list of top New Zealand’s brands like, LesMills, Stirling Sports, ZuruEdge, New Zealand Avocado, and Scapegrace.

Vision: – Vision allows an entrepreneur to envision a future goal based on a study of the future (Trott et al, 2016). It also enhances the ability of an entrepreneurs to identify the opportunities around them. According to Kanchana, Divya and Beegom (p. 72, 2013) entrepreneurs always searches for change, responds to it and exploits it as an opportunity. Stuchbury, acknowledging the traditional concepts being followed for advertising and marketing purposes, foresighted the scoop of a new style of contents, and developed an idea to introduce a new style of promoting brands conveying their messages in a more appealing manner to the targeted audience. Thus, Stuchbury’s vision can be termed as a leading factor for his success.

Creativity: – creativity is always an advantage which makes an individual uncommon among others. Entrepreneurs uses background knowledge, internal and external factors, to formulated creativity (Kantola et al, 2017). Stuchbury influenced by his interest in drawing and arts developed creative ideas and contents, which introduced a new and changed concept for the advertising and marketing agencies.

Chapeyama (p. 2, 2010) stated that entrepreneurs must come up with new ways of solving problems. Stuchbury observed that the traditional style of advertising and marketing were least appealing, most of the brands were not satisfied as they were not getting a productive response from their targeted customers, influenced by his creativity skills Stuchbury developed an idea of introducing a modified version of promoting client’s product in alliance with the social media platforms making it more attractive and eye-catching.

Due to his same creativity, the company “Motion Sickness”, that was founded in an ordinary student flat, in a significant short period became a leading creative agency of New Zealand. Moreover, in acknowledgement of Stuchbury’s creativity, he was selected for Forbes’ 30 Under 30 list of the brightest ‘young innovators and disruptors’ across the Asia-Pacific region.

Persistence: – entrepreneurs have the desire to see the business succeed, and they may have a commitment to developing their careers (Marvel, 2012). As such entrepreneurs without any fear of challenges or issues they might come across persistently pursue their action in pursuit of their targeted goals. Stuchbury being persistent with his innovative ideas and creative themes, reached the level of success at an early age which most of the entrepreneurs are able to attain near to their retirement age.

Competitive Advantage:

Mostly, before ‘Motion Sickness” was formerly launched, advertising and marketing agencies were practicing routine style, imitating routine contents and messages, Stuchbury implementing his ideas developed his own creations without any similarity of the routine themes or contents being practiced among the traditional advertising agencies. As such, the exclusiveness of Stuchbury’s “Motion Sickness” is the creativity and unique ideas of Stuchbury, and as Stuchbury is implementing his own and his team’s ideas for his agency it is also the competitive advantage of ‘Motion Sickness’.

Recommendation:

Currently Stuchbury is providing his services to only leading brands and varied companies of New Zealand, however there is lot of potential for new ideas and creativity in advertising segment in other regions across New Zealand’s borders, particularly in developing countries. Working in international regions from its headquarters in Auckland, considering the advanced internet technology would not be a hassle for Stuchburry. As such, he should consider to expand his services in other global regions as well.

References:

Ali, I 2019, ‘Personality traits, individual innovativeness and satisfaction with life’, Journal of Innovation & Knowledge, vol. 4, no. 1, pp. 38-46,  viewed 17 August 2020, https://www.sciencedirect.com/science/article/pii/S2444569X18300167

Cardon, M. S., Murnieks, C. Y. (2020) The Profits and Perils of Passion in Entrepreneurship. Edward Elgar Publishing Ltd: UK.

Chapeyama, M. (2010) Entrepreneurial Project at Company Level. Grin: Germany.

Kanchana, R. S., Divya, J. V., Beegom, A. A 2013, ‘Challenges faced by new entrepreneurs’, International Journal of Current Research and Academic Review, vol. 1, no. 3, pp. 71-78, viewed 16 August 2020,  http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.402.3282&rep=rep1&type=pdf

Kantola, J. L., Barath, T., Nazir, S., Andre, T. (2017) Advances in Human Factors, Business Management, Training and Education. Springer: Switzerland.

Gil, AU & Potoczek, NR 2020, ‘Behavioral Determinants of Enterprise Development and Innovation’, Journal of Entrepreneurship, Management and innovation, vol.16, no. 2, pp. 1-262.

Greene, C. L. (2017) Entrepreneurship. Cengage Learning: USA.

Hougaz, L. (2015) Entrepreneurs in Family Business Dynasties. Springer: Switzerland.

Helmchen, T. B. (2012) Entrepreneurship. InTech: Croatia.

Kachru, U. (2011) India Land of a Billion Entrepreneurs. Dorling Kindersley: India.

Kuartko, D. F. (2017) Entrepreneurship. Cengage Learning: USA.

Marvel, M. R., (2012) Encyclopedia of New Venture Management. Sage Publications: USA.

Rusu, S., Isac, F., Cureteanu, R., Csorba, L 2012, ‘Entrepreneurship and entrepreneur’, African Journal of Business Management, vol. 6, no. 10, pp. 3570-3575, viewed 17 August 2020,  http://www.academicjournals.org/AJBM

Vallerand, R. J. (2015) The Psychology of Passion. Oxford University Press: USA.