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Explain and analyze how you will address the data personalization issues relevant to the app, the BIS solution(s) and business strategy you have already chosen. Including:
a) Overview of your business, the app, the BIS solution(s) and performance objectives. b) Proposals to articulate the value exchange for your business and customers involved in personalization of their data. c) Proposals to build positive customer sentiment (trust) in your business brand. d) Proposals to work within and remain compliant to current laws and regulations relevant to individual privacy. e) Explanation of your business strategy and analysis of how application of the above proposals will contribute to the business strategy in terms of data personalization. (35 marks)
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