MMK368 Business Marketing - Market Analysis & Target Market Strategy

ASSESSMENT TASK:

Assessment 1B is an individual assessment task. Your Market Analysis is based on the data you prepared in the Assessment
1. Your Market Analysis will comprise:
1. Reporting market demand.
2. Segmenting the market.
3. Identifying and evaluating segments for APMC to select as targets.

2. Your Target Market Strategy is based on the Market Analysis. You are required to propose a business-to-business target market strategy explaining and justifying how APMC will establish and maintain a long-term business presence in the market for the country you selected.